Privacy Policy

Last updated: 11 October 2026

This privacy policy explains how Gaming Development LTD ("we", "us", "our"), a company registered in England and Wales, collects, uses and shares information in connection with the mobile applications we publish.

Our apps appear under the seller name Gaming Development LTD on the Apple App Store and on Google Play. Both are the same company, and this policy covers every app published under either name.

Gaming Development LTD is the data controller for the purposes of the UK GDPR.

Contact: contact@fungames2play.com Website: fungames2play.com

1. The short version

We do not run our own servers, we do not ask you to create an account, and we do not sell your personal data for money.

Whatever you create in our apps stays on your device. We never receive a copy of it.

Our apps do include advertising software from other companies — Google AdMob and, in our general-audience apps, the ad networks it works with — which shows the ads that keep them free. That software sends information off your device, including your IP address and technical data about how the app performs and, in our general-audience apps only, advertising identifiers. Under App Store and Google Play rules this counts as data collected by us, so we describe all of it below.

Apps made for children are handled differently. They show only non-personalised ads from Google AdMob, and they do not collect or send an advertising identifier. See section 12.

Everything in sections 3 to 15 applies to every app we publish, except where section 12 sets stricter rules for our apps made for children.

2. The apps this policy covers

This is a single policy for our whole catalogue. It applies to every app we publish that is currently active.

Two things are true of every app we publish, and of any app we add:

  • We store nothing ourselves. Content kept on your device is stored locally and never sent to us. We operate no servers and hold no copy, which also means we cannot recover it for you if you delete the app.
  • What leaves your device depends on the app: in apps that show ads, the advertising and diagnostic data described in section 3 (or, in apps made for children, the more limited data described in section 12); in apps with in-app purchases, a purchase confirmation from the app store; in apps with leaderboards, a leaderboard entry; in apps with analytics or crash reporting, the usage and crash data described in section 6. Apps with none of these send nothing.

If we release an app that collects anything beyond what this policy describes, we will update this policy before that app goes on sale, rather than relying on the general wording here to cover it.

3. Advertising

This section describes advertising in our general-audience apps. In our apps made for children, advertising is more limited: Google AdMob only, no personalised ads, and no advertising identifier. Where this section and section 12 differ, section 12 applies to those apps.

Some of our apps show ads. They are served through Google AdMob, and AdMob shares the data below with the ad networks it runs an auction across — see "Which companies serve the ads" below. Depending on your consent choices and your device settings, this advertising software may collect and process:

  • your advertising identifier (IDFA on iOS, Advertising ID on Android) and App Set ID
  • your IP address and the approximate location derived from it
  • device information such as model, operating system version, language and screen size
  • information about the ads shown to you and how you interacted with them
  • product interaction data such as app launches, taps and video views
  • diagnostic data such as crash logs, app launch time, hang rate and energy usage

Google acts as an independent controller for parts of this processing. How Google uses this data is described in Google's Privacy Policy and in How Google uses information from sites or apps that use our services.

On iOS, Apple's SKAdNetwork may also be used to measure ad performance. It is designed by Apple to attribute installs without identifying you individually.

On Android 13 and later, our general-audience Android apps declare the com.google.android.gms.permission.AD_ID permission so that the advertising identifier can be accessed. Our apps made for children do not declare this permission.

Which companies serve the ads

In our general-audience apps we use AdMob mediation. Rather than one company filling every ad slot, AdMob runs an auction across several ad networks and shows whichever bids highest. That means those networks' advertising software is also included in those apps, and each receives the data described above for the requests it takes part in.

The networks in our mediation setup currently include:

Each of these companies acts as an independent controller for the data it receives, under its own privacy policy, and we do not control what they do with it beyond the consent choices you make.

This list changes as networks are added or removed. The complete, current list of advertising partners is shown in the consent message inside the app, together with Google's own list of ad technology providers, and you can review and change your choices there at any time. If you decline personalised advertising, that choice is passed to every network in the auction, not only to Google.

Your choices about ads

If you are in the UK, EEA or Switzerland, the first time you open one of our apps you will be shown a consent message delivered through Google's User Messaging Platform, a Google-certified consent management platform. It asks whether you agree to personalised advertising and to the storing of and access to information on your device for advertising purposes, and it lists Google and its advertising partners. You can change your answer at any time from the privacy or settings option inside the app.

If you decline, you will still see ads, but they will be non-personalised — chosen from general context rather than your interests — and the amount of information used will be limited.

On iOS, apps must additionally ask permission before tracking you across other companies' apps and websites (App Tracking Transparency). If you decline, the advertising identifier we receive is all zeros. You can change this at any time in Settings → Privacy & Security → Tracking.

On Android, you can reset or delete your Advertising ID in Settings → Privacy → Ads (on some devices, Settings → Google → Ads). If you delete it, the identifier returned to apps becomes a string of zeros.

Where an app offers a paid way to remove ads and you buy it, the advertising software is not started and no ad requests are made.

4. Purchases and subscriptions

Some of our apps offer a paid way to remove advertising, either as a one-off purchase or as a subscription. Which one applies is shown on the app's store listing.

All payments are processed by Apple or Google, depending on which store you downloaded the app from, through their in-app purchase systems. We never receive or store your card details, billing address or payment credentials. We receive only a confirmation that a valid purchase or subscription exists for your device or store account.

Manage or cancel a subscription in your store account settings — on iPhone and iPad, Settings → your name → Subscriptions; on Android, in the Play Store under Payments and subscriptions. We cannot cancel one for you. A one-off purchase has nothing to cancel; use Restore Purchases inside the app if it does not carry across to a new device.

5. Leaderboards and platform game services

Some of our games can submit your scores to an Apple Game Center leaderboard on iOS. It is optional and depends on whether you are signed in to Game Center on your device.

Where it is used, Apple may provide us with your Game Center player identifiers, nickname and avatar, and a list of related players such as friends and players you recently played with. Your scores are stored on Apple's servers so that leaderboards work across devices. This is handled by Apple under Apple's Game Center privacy notice.

We do not receive your Apple Account, email address or real name. You can sign out of Game Center, or remove your leaderboard entries, in your device settings at any time.

6. Analytics and diagnostics

Some of our apps use two Google services to help us understand how the app is used and to find and fix crashes:

  • Google Analytics for Firebase — records how the app is used, such as which screens are opened, how long sessions last and which features are used. It works with an app-instance identifier that is created when the app is installed and reset when it is uninstalled, together with device information such as model, operating system version, language and country. — How Google Analytics for Firebase handles data
  • Firebase Crashlytics — when the app crashes, records a crash report containing the state of the app at the time, device model and operating system version, and an installation identifier. — Privacy and security in Firebase

Google provides these services to us as our processor, which means it handles this data on our instructions. The reports we see do not include your name, email address or any contact detail, and we do not try to work out who you are from them. Your IP address is used by Google to derive a general location such as country and is not shown to us.

Not every app includes these services. Where an app does, its store listing's data safety or privacy details will say so. In apps made for children they are set up more restrictively — see section 12.

We do not use any other analytics or crash reporting service.

Diagnostic and performance data is also collected by the Google Mobile Ads SDK, as described in section 3.

Apple and Google also provide us with aggregated or de-identified reports about downloads, crashes and general usage through App Store Connect and the Google Play Console. We cannot use these reports to identify or contact you.

Under the UK GDPR, the EU GDPR and the Privacy and Electronic Communications Regulations, we rely on the following:

Purpose Legal basis
Storing and accessing information on your device for advertising, and using advertising identifiers — for personalised and non-personalised ads Your consent, collected through the in-app consent message. You may withdraw it at any time.
Detecting and preventing ad fraud and abuse, and producing aggregate performance reports, once data has lawfully been collected Legitimate interests — protecting the apps and understanding whether they work
Analytics about how the app is used (Google Analytics for Firebase) Your consent where the law requires it for storing or accessing information on your device, including in the UK and EEA; otherwise legitimate interests — understanding and improving the apps
Crash reporting (Firebase Crashlytics) Legitimate interests — keeping the apps stable and fixing faults
Providing and supporting a paid purchase or subscription Performance of a contract with you
Answering a support or privacy request you send us Legitimate interests, and legal obligation where the request is a data subject request
Meeting tax, accounting and other legal duties Legal obligation

Withdrawing consent does not affect processing that already took place before you withdrew it.

In our apps made for children, advertising identifiers are not used and personalised advertising is never offered, whatever answer is given to a consent message. See section 12.

8. Sharing and international transfers

We do not sell your personal data for money, and we do not share it with anyone for their own independent marketing purposes.

Where we share data with the third parties named in this policy, we require that they provide the same or an equal level of protection for your data as is set out here. Those companies — Apple, Google, and the advertising networks listed in section 3 — are based in the United States or operate globally, so data they handle may be transferred outside the UK and EEA. Those transfers rely on safeguards those companies put in place, including the UK International Data Transfer Addendum, the EU Standard Contractual Clauses, and the EU–US and UK–US Data Privacy Framework where applicable.

We may also disclose information if we are legally required to, for example in response to a valid court order or to protect our legal rights.

9. How long data is kept

Content you create in our apps stays on your device until you delete it or uninstall the app. We hold no copy of it, so there is nothing for us to delete on our side.

If you email us, we keep that correspondence for as long as we need it to deal with your query and for a reasonable period afterwards in case you follow up.

Data collected through the advertising software is retained by each ad network under its own retention policy — for Google, see Google's data retention policies. Analytics data is kept by Google Analytics for Firebase for up to 14 months, and crash reports are kept by Firebase Crashlytics for 90 days, after which they are deleted. Game Center leaderboard entries are retained by Apple under Apple's Privacy Policy until you remove them.

10. Deleting your data

Because we do not operate accounts or servers, you can remove your data yourself:

  • Content in the app — delete it in the app, or uninstall the app, which removes everything stored locally.
  • Advertising identifier — reset or delete it on Android in Settings → Privacy → Ads; on iOS, decline tracking in Settings → Privacy & Security → Tracking.
  • Ad personalisation held by Google — manage or delete it at My Ad Center and through Google's activity controls.
  • Analytics and crash data — uninstalling the app resets the identifiers these services use, so later data cannot be linked to earlier data. To ask us to delete what is already held, email contact@fungames2play.com.
  • Game Center data — sign out or remove leaderboard entries in your device's Game Center settings, or use Apple's Data and Privacy portal.
  • Anything else — email contact@fungames2play.com and we will help you direct the request to the right company. We respond within one month.

11. Your rights

If you are in the UK or EEA, you have the right to access, correct, erase, restrict or object to the processing of your personal data, the right to data portability, the right to withdraw consent at any time, and the right to complain to a data protection authority.

We hold very little personal data about you — only what you send us by email and, in apps that use them, the analytics and crash data described in section 6, which is not linked to your name or contact details. Most other requests need to go to Apple, Google or the ad networks in section 3, who hold the rest. Email us at contact@fungames2play.com and we will point you to the right place and help where we can.

UK residents may complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. EEA residents may complain to their national supervisory authority.

United States

We do not sell personal information for money. However, sharing advertising identifiers with our advertising providers for personalised advertising may be treated as a "sale" or as "sharing" for cross-context behavioural advertising under the California Consumer Privacy Act, and as targeted advertising under similar laws in Virginia, Colorado, Connecticut, Texas, Oregon and other states.

You can opt out at any time by declining personalised ads in the in-app consent message, which applies to every network, by declining tracking on iOS, or by resetting or deleting your Advertising ID on Android. Residents of these states also have rights to know, delete and correct personal information, and not to be treated differently for exercising them. Contact us at contact@fungames2play.com.

None of this sharing takes place in our apps made for children, where advertising identifiers are not collected and personalised advertising is not used. Parents' rights for those apps are set out in section 12.

12. Children

Our general-audience apps

Most of our apps are intended for a general audience. Those apps are not directed at children under 13, and we do not knowingly collect personal data from children through them.

Some of those apps carry a low age rating — for example 4+ on the App Store or PEGI 3 on Google Play — because their content is suitable for all ages. A content rating describes what is in an app, not who it is aimed at. Apart from the apps listed below, our apps are not in the App Store Kids Category, and their declared target audience on Google Play does not include children.

Separately, in the UK and EEA, children below the applicable age of digital consent (13 in the UK, 13 to 16 depending on the country) cannot validly consent to personalised advertising on their own.

If you believe a child has provided personal data through one of our general-audience apps, contact us at contact@fungames2play.com and we will delete what we can and help you request deletion from the third parties involved.

Apps made for children

The following app is designed for children, and its declared target audience on Google Play includes children under 13:

  • Bangla Alphabets – বর্ণমালা (Android, Google Play)

This part of the policy is written for parents and guardians. For the app listed above, the rules below apply in place of anything less protective elsewhere in this policy. They apply to every user of the app, whatever their age — we do not ask anyone's age.

What we do not do

  • No personalised advertising. Every ad request is marked as child-directed. Ads are chosen from general context, never from a child's interests, behaviour or activity in other apps, and are not used for remarketing.
  • No advertising identifier. The app does not declare the Android AD_ID permission and does not collect or send the Advertising ID.
  • No other ad networks. Ads come from Google AdMob only. The mediation networks listed in section 3 are not included in this app.
  • No analytics for advertising. Where the app uses the analytics and crash reporting services in section 6, they are set up not to collect the Advertising ID, and the data is never used for advertising or to build a profile of a child.
  • No accounts or profiles. The app does not ask for a name, email address, phone number, photo or any other contact detail, and has no chat or social features.
  • No precise location. The app does not request location permission.
  • No selling of data. We do not sell or share children's information for advertising or marketing purposes.

What is still collected, and why

The app is free and shows ads to pay for itself. To show an ad at all, the Google Mobile Ads software in the app sends Google a limited amount of technical information:

  • the device's IP address, which also indicates a general location such as country or city
  • device information such as model, operating system version, language and screen size
  • which ads were shown and whether they were tapped
  • diagnostic data such as crash logs and app performance
  • identifiers that are not advertising identifiers, such as an App Set ID or a temporary identifier, where Google uses them for the purposes below

This information is used only to deliver non-personalised ads, limit how often the same ad is shown, measure and report on ads in aggregate, keep the service secure, and detect fraud and abuse. It is not used to build a profile of a child. We ask Google to limit ads in this app to content rated suitable for general audiences.

Google explains how it handles requests marked as child-directed in its AdMob guidance on child-directed settings and in Google's Privacy Policy. We receive none of this advertising information ourselves; we see only aggregated reports that cannot identify anyone.

The app may also use Google Analytics for Firebase and Firebase Crashlytics, described in section 6, so that we can see which lessons are used and fix crashes. In this app they collect only an app-instance or installation identifier that is reset when the app is uninstalled, device information, general location such as country, usage events and crash reports. They do not collect the Advertising ID, a name or any contact detail, and we use the data only to run and improve the app.

Anything a child does in the app — progress, choices, anything they create — stays on the device and is never sent to us.

Consent messages

In the UK, EEA and Switzerland, a consent message about storing and accessing information on the device for advertising may be shown when the app is first opened. It is intended to be answered by a parent or guardian. Whatever answer is given, ads in this app remain non-personalised.

Parents' and guardians' rights

As a parent or guardian you can ask us what information has been collected from your child through the app, ask for it to be deleted, and refuse any further collection. Uninstalling the app stops all collection and removes everything stored on the device.

Because we hold no copy of the data described above, we will help you direct access and deletion requests to Google. Email contact@fungames2play.com and tell us which app the request concerns. We respond within one month and may ask for information to confirm that you are the child's parent or guardian.

These rights are in addition to the rights described in section 11, which a parent or guardian can exercise on a child's behalf.

13. Security

Because your content stays on your device, its security depends largely on your device's own protections — a passcode or biometric lock, an up-to-date operating system, and installing our apps only from the official App Store or Google Play.

Data transmitted by our apps to advertising and store services is encrypted in transit.

14. Changes to this policy

We may update this policy when our apps change or when the law does. The date at the top shows when it was last revised.

Adding an app to our catalogue does not change how any of our other apps handle your data. The practices described here are the same across our general-audience apps, and apps made for children follow the stricter rules in section 12. If we ever make a change that does affect you, it will be reflected here before it takes effect, and where the law requires it we will ask for your consent again.

If we make a material change to how an app made for children handles information, we will update this policy first and, where the law requires it, notify parents and ask for consent before the change takes effect.

15. Contact us

Gaming Development LTD

Email: contact@fungames2play.com Website: fungames2play.com

If you are contacting us about a privacy request, please tell us which app you are using and which device platform, so we can point you to the right place.